Can Your Business Benefit From Facebook Marketing?
by Mari Smith
Given the explosion of social media and the marketing opportunities it provides, a lot of people are expressing interest in learning to market on Facebook. When you want to get involved, you need the right knowledge. Review the following tips to gain additional knowledge.
If you're using Facebook to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Why not buy an advertising space on Facebook? You can alter your ad to your customer base to maximize profit. The number of ads will depend on your budget. There isn't a huge contract either. You are able to discontinue your ad at any time.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it.
As you can see, promoting your products to your audience on Facebook is not that hard. You just have to keep in mind that you're not going to see success in one or two days. Use these tips but remember to be patient.FACEBOOK MARKETING EXCELLENCE | PDF Ebook | +BONUS: 3 BESTSELLER BOOK
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