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Social Media Marketing: Rules of Engagement

Social media is the hottest topic in the marketing world right now. Mastering social media marketing is something that takes plenty of time, work, and dedication. If you want to start promoting your business on social networks, you should take a few minutes and read this article.

English: Logo for the Addicted to Social Media...

English: Logo for the Addicted to Social Media Blog (Photo credit: Wikipedia)

Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.

Always keep your cool when posting and replying on social media sites. There are people who will post on your social media pages with the intention of causing trouble. Maintain a professional attitude and just remove the posts. If they have a legitimate concern with your business, be respectful and always maintain a professional dialogue.

They may not solve every little issue you deal with, but they can prepare you for the journey. There is always something new in social media that you are going to have stay updated on. Take advantage of all available options and lure your readers with strong content.


 

Building Your Action Plan for Social Media Marketing - At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing st...

 


 


 

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