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Want To Do Email Marketing? Here’s How!

How long has it been since you last checked your email? If you are like everyone else, you probably check your email a few times each day. In the new economy of the Internet, email is a great way to reach customers and attract business. To see how to get started in email marketing, read on.

Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.

The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.

To get the most of your email marketing, invest in a program that personalizes your emails with every customer's given name instead of a generic greeting. Ensuring that every email starts with the recipient's name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.

Try not to send out important emails on or around any major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, you can take advantage of certain exceptions. These might include emails about Black Friday specials or other occasion-specific campaigns.

Email marketing can be a terrific method of keeping in contact with current and potential customers. Use the information in the article you went over when creating an email marketing campaign and you will see it do well. By using something as simple as email, you can promote your business.

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The Quiet Revolution in Email Marketing by Bill Nussey (2004, Hardcover)
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